Why Forcing Yourself Into Platforms You Hate Is Slowing Your Growth
There’s a lot of advice in business that sounds productive but quietly creates resistance.
“Make sure you’re visible everywhere.”
“Post at least 3x a day.”
“Don’t miss the opportunity.”
“Just push through it.”
For a long time, I listened for these… And then, as I was digging deep and allowing myself to get totally honest about who I am, what I want my business to be and what kind of life I want to live… I finally admitted something simple and uncomfortable:
I really don’t like creating TikTok videos for my business… I’d even venture so far as to say that I hate it.
So… this past weekend, I deleted the account and walked away.
Not because TikTok is bad.
Not because it doesn’t work.
But because trying to force myself to be there was doing more harm than good.
My attempt at multi-platform marketing became a massive source of resistance in my business growth.
Here’s what I noticed before I deleted the account:
TikTok sat on my to-do list longer than anything else
I avoided showing up anywhere because it reminded me of what I “should” be doing
I second-guessed my content instead of enjoying it… I’d spend hours agonizing of what to say, what to post, how to move forward
Marketing started to feel heavy instead of energizing
Ironically, trying to “do more” was slowing everything down.
The platform itself wasn’t the problem. The problem was forcing my energy into a channel that didn’t fit me.
If you take nothing else from this blog, please hear this: Growth doesn’t come from forcing - It comes from alignment.
There’s a difference between discipline and misalignment.
Discipline is showing up consistently (yes, even when it’s uncomfortable) for something that is aligned with your goals, values and vision.
Misalignment is forcing yourself to operate in ways that drain you, delay action, and erode authenticity.
If you notice a platform is constantly creating resistance, causing you to procrastinate, pulling you away from work you actually enjoy or causing you to avoid showing up altogether…
That’s not a growth strategy.
That’s friction disguised as opportunity.
You see, you don’t need to be everywhere - you simply need to be consistent somewhere.
One of the biggest myths in modern marketing is that visibility requires omnipresence. It doesn’t.
Most successful businesses grow by:
Choosing one or two core channels that feel aligned with their brand, their values and their audience
Showing up there consistently and authentically
Communicating clearly and sharing value with their target audience
Building trust over time
A single platform used well will outperform five platforms used reluctantly.
The part that often gets overlooked is that your ENERGY is part of the strategy.
People don’t just respond to content — they respond to YOU… to your energy.
When you’re comfortable:
Your voice is clearer
Your ideas flow more easily
Your messaging feels natural
Your confidence shows up
Audiences can feel when you’re showing up in a way that’s true to you… and they respond to that.
It’s important to note that this isn’t about choosing comfort over growth. It’s about choosing alignment over obligation.
Deleting my TikTok account wasn’t quitting. It was choosing focus.
By removing a source of friction, I created space to:
Show up more powerfully in my blog (oh, hey!)
Stop procrastinating around posting
Create content I actually enjoy
Take action instead of avoiding it
Maybe someday I’ll return to TikTok. But right now, the best thing for my business is not being there. And thIt comes from doing the right things - consistently, authentically, and with intention.
If a platform makes you feel heavy, resistant, or stuck, pay attention. Sometimes the fastest way forward is letting go of what doesn’t fit - and doubling down on where you can show up fully as yourself.
In a world that constantly pushes more, focus and alignment are underrated advantages.